Programme Specifications

Fashion Programmes

Gateway Qualifications

PROGRAMME SPECIFICATION 

Condé Nast is regarded as the dominant upmarket publisher in the industry, working with the significant creative talents in all the sectors it serves, from fashion to interior design and decoration, society and celebrity, bridal, travel and technology.  The company has simultaneously diversified and expanded with contract publishing ventures, a restaurant division, fairs, conferences, festivals and the first Condé Nast College of Fashion & Design. Vogue is Condé Nast’s most famous brand so an early decision was made to enter the world of Higher Education with a suite of Vogue branded fashion courses. The Condé Nast College offers strongly vocational and rigorously academic courses designed to prepare students for myriad creative careers. After a period of intensive study at the College, students have a greatly improved understanding of how the fashion industry works, an informed idea of which areas of the industry they might like to work in and a dramatically improved chance of attaining that ambition. Students at the College engage with every aspect of the fashion business. We prepare students for the world of work in areas as diverse as PR, marketing, styling, buying, art direction, print and digital media and retail. 

Final award(s)/title(s)

Level 4 Certificate in Fashion (Vogue) (QCF)

Level 4 Diploma in Fashion (Vogue) (QCF)

Mode(s) and duration

1 year full-time (Diploma)

10 weeks full-time (Certificate)

Awarding institution Gateway Qualifications (Level 4)

The qualifications have been approved by Ofqual, the regulator of qualifications, examinations and assessments in England and vocational qualifications in Northern Ireland.

The qualifications have been developed as a bespoke qualification offer, which enables organisations with successful training programmes to gain QCF recognition for their learners.

The Level 4 qualifications have been developed in conjunction with Condé Nast College of Fashion & Design for learners to develop understanding and knowledge of the fashion industry.The qualifications focus on the specific workings of Vogue Magazine combined with a more general study of the fashion business.

QAA Benchmark Statement(s)
(Not a formal requirement of Gateway)

          

Art and Design
General Business and Management

 

 

Course Information

University and Course Educational Aims

Course Education aims:

The College’s ambition is not only to educate its students to the highest industry standard but also to ignite and nourish their interest for fashion and business, and prepare them for their professional careers. The College provides students with a unique educational experience, with access to some of the best business and creative minds in the industry. Our courses fuse exciting, rigorous and intensive learning programmes in a state-of-the-art facility in central London. Guest speakers are an important part of the College’s offering. Students will attend lectures given by leaders in the creative industries – world-class fashion designers, editors, journalists, stylists, photographers and creative directors, as well as those working at the forefront of the fashion and style business – including CEOs and marketing and PR directors of luxury goods houses, and others involved in brand management and communication. The College also draws on Condé Nast’s own multi- discipline experts working on brands like Vogue, Love, GQ, Glamour and Tatler, again giving students a unique insight into how the component parts of the magazine business – in print and online – really work.

The ethos of the Condé Nast College is to equip students with the skills and knowledge they need for either further study or a career in fashion. Learning and teaching methods at the college are varied and designed to encourage deeper learning of relevant theory and practical skills. Our intensive academic programmes mean that students receive a minimum of 15 hours formal teaching each week.

The teaching schedule includes industry talks, academic lectures, seminars and practical workshops. Seminars allow students to explore key lecture themes and discuss prior reading and workshops facilitate the attainment of practical skills such as creative thinking and problem solving, team work, and presenting ideas in visual, verbal and written formats. The college also uses project-based assessment, providing a framework for students to develop their skills and knowledge while they complete a range of industry relevant projects.

 







 

Course Learning Outcomes

Educational Outcomes:

CNC courses aim to: -

  • To give learners an overview of the fashion industry.
  •  Prepare learners for employment in the fashion industry and self management

 

Key Facts

Min and Max Guided

Gateway Qualifications Level 4 Certificate in Fashion (Vogue) (QCF) Credit Value: 30 credits at level 4. Min and Max Guided Learning Hours: 120

Gateway Qualifications Level 4 Diploma in Fashion (Vogue) (QCF) Credit Value: 120 credits at level 4: Min and Max Guided Learning Hours 440

1 credit is 10 hours of notional learning time. Learning time is defined as the time taken by learners at the level of the unit, on average, to complete the learning outcomes of the unit to the standard determined by the assessment criteria. Guided Learning Hours is the number of hours of teacher-supervised or directed study time required to teach a qualification or unit of a qualification. Some learners will be able to achieve these units in a shorter time, other learners,particularly those with additional support requirements will take much longer.particularly those with additional support requirements will take much longer.

The qualifications will be awarded to learners who successfully achieve an approved combination of units through a Portfolio of Evidence that has been successfully quality assured and monitored through Gateway Qualifications’ Quality Assurance process. Achievement is therefore determined by successful completion of unit assessment with no further requirement for additional/summative assessment.

 

Progression opportunities:

The qualification will provide learners with the opportunity to develop the skills and knowledge needed to prepare them either for further study in higher education or for employment in the world of work in fashion or a related sector.This strongly vocational qualification is designed to give learners an introduction to the different careers in fashion or related industries.

 

Learner Entry Requirements

  • Age - The approved age range for these qualifications is: 18+.
  • Prior Qualifications - There is no requirement for learners to have achieved prior qualifications.
  • Prior Skills/Knowledge/Understanding - There are no prior skills, knowledge or understanding requirements for these qualifications.
  • However, learners will benefit from having English skills, at least at one level below that of the qualification.

 

Vogue Certificate

Learning Outcomes and Assessment Criteria Unit 1 The Culture and Context of Fashion

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the key influences on the development of fashion.

1.1

Identify a range of key historical influences on the development of fashion over a specified period of time and explain their relevance.

1.2

Evaluate the significance of the wider environment and cultural context to the development of fashion trends.

1.3

Explain how other art forms influence fashion design.

2

Understand the process of fashion adoption.

2.1

Identify and evaluate key theories relating to the direction of fashion change.

2.2

Apply trend-forecasting techniques and explain why and how a named trend has emerged.

3

Be able to analyse a collection.

3.1

Analyse a ready to wear collection including references to the designer, brand heritage and cultural context.

4

Be able to carry out and communicate brand research.

4.1

Carry out research into an established fashion brand using valid and reliable secondary sources.

4.2

Present research using appropriate communication tools and resources for the audience and sector.

 

Learning Outcomes and Assessment Criteria Unit 2 Fashion Business and Marketing

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the key drivers currently shaping the global fashion industry.

Analyse the key drivers shaping a specified fashion industry sub-sector.

Identify a potential opportunity or market gap within the global fashion industry.

Explain the macro-environmental influences that have driven and enabled the identified opportunity.

2

Understand the key components of a marketing strategy.

Explain the concept of “added value” in relation to fashion products and branding.

Explain the main pricing strategies used within the fashion sector.

Analyse the most prevalent channels of distribution used in the fashion industry.

Evaluate a range of promotional methods and fashion brand communication.

3

Be able to create a PR strategy to pitch to Vogue.

Develop a PR strategy aimed at gaining editorial coverage in Vogue.

Draft a press release to send to Vogue.

4

Be able to create a business strategy for a new or existing company within the fashion sector.

Develop a business model with clearly identified revenue streams.

Plan an appropriate fashion marketing strategy.

Create a customer and market profile for a fashion brand or fashion related business.

5

Be able to present a business strategy for a fashion company.

Communicate the ethos and identity of a fashion company.

Produce a structured, concise and fully illustrated business strategy document for the fashion company.

Present a business idea in a short pitch using appropriate visual, verbal and written formats.

 

Learning Outcomes and Assessment Criteria Unit 3 Fashion Media

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the broad range of roles within fashion media.

Explain the functions of a range of roles within a fashion publishing organisation, for example those featured on the masthead of a fashion magazine such as Vogue.

 

Assess key roles and potential career opportunities in digital fashion media including Vogue.

 

2

Understand key factors that influence the design and production of a fashion magazine.

Explain key stages in the creation of a new issue of a fashion magazine such as Vogue.

 

Analyse how the brand identity of different magazines including Vogue is communicated through language, images, typography and layout.

 

Explain the relationship between the readership profile, editorial content and key advertisers of a magazine such as Vogue.

 

3

Understand recent business developments in fashion media.

Evaluate the impact of new technologies and digital culture on the fashion magazine industry.

 

Identify key sources of revenue for print and digital fashion media companies.

 

Explain how magazine brands, such as Vogue, are extending their business activitiesinto other sectors.

 

Analyse how media and fashion retail companies are increasingly operating in the same sectors.

 

4

Be able to prepare and present a proposal for the fashion media sector.

Select the theme of the proposal and explain its relevance to their own professional development.

 

Apply a range of effective teamwork skills to develop and deliver a suitable proposal.

 

Present proposal in appropriate formats and in a way that promotes the planned activity effectively.

 

 

Vogue Diploma

Learning Outcomes and Assessment Criteria Unit 1 The Culture and Context of Fashion

10 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the key influences on the development of fashion.

Identify a range of key historical influences on the development of fashion over a specified period of time and explain their relevance.

 

Evaluate the significance of the wider environment and cultural context to the development of fashion trends.

 

Explain how other art forms influence fashion design.

 

2

Understand the process of fashion adoption.

Identify and evaluate key theories relating to the direction of fashion change.

 

Apply trend-forecasting techniques and explain why and how a named trend has emerged.

 

3

Be able to analyse a collection.

Analyse a ready to wear collection including references to the designer, brand heritage and cultural context.

 

4

Be able to carry out and communicate brand research.

Carry out research into an established fashion brand using valid and reliable secondary sources.

 

Present research using appropriate communication tools and resources for the audience and sector.

 

 

Learning Outcomes and Assessment Criteria Unit 2 Fashion Brand Communication

20 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand how fashion brands communicate brand values to customers.

Explain the range of brand communication methods used within the fashion industry.

 

Analyse examples of brand communication and explain how these reflect brand DNA.

 

Assess how fashion brands utilise social media and emerging technologies for promotion.

 

2

Understand the role of the media in building brand recognition.

Assess the effectiveness of traditional above the line advertising versus editorial coverage within Vogue.

 

Analyse the significance of celebrity endorsement within fashion.

 

3

Be able to plan a multi-channel communication strategy for a fashion brand.

Identify and evaluate appropriate communication channels for reaching a specified market segment.

 

Explain the ethos, identity, customer and market of the specified fashion brand.

 

4

Be able to present ideas and recommendations for a fashion brand.

Visually communicate a new promotional campaign for a fashion brand.

 

Present a communication strategy proposal in an appropriate format to meet the requirements of the sector and audience.

 

 

Learning Outcomes and Assessment Criteria Unit 3 Personal Development Planning

10 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand a range of roles and career routes within fashion.

Identify and assess potential career opportunities within the fashion sector.

 

Identify and employ suitable strategies for searching and applying for roles within fashion.

 

2

Understand how to build professional networks.

Assess the use and effectiveness of a range of communication methods in a professional context.

 

Analyse the impact of online professional networking and social media sites in career development.

 

3

Be able to create a professional profile.

Produce a CV appropriate for submission to Vogue and other potential employers within the fashion industry.

 

Create a professional online portfolio of work.

 

 

Learning Outcomes and Assessment Criteria Unit 4 Fashion Business and Marketing

10 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the key drivers currently shaping the global fashion industry.

Analyse the key drivers shaping a specified fashion industry sub-sector.

 

Identify a potential opportunity or market gap within the global fashion industry.

 

Explain the macro-environmental influences that have driven and enabled the identified opportunity.

 

2

Understand the key components of a marketing strategy.

Explain the concept of “added value” in relation to fashion products and branding.

 

Explain the main pricing strategies used within the fashion sector.

 

Analyse the most prevalent channels of distribution used in the fashion industry.

 

Evaluate a range of promotional methods and fashion brand communication.

 

3

Be able to create a PR strategy to pitch to Vogue.

Develop a PR strategy aimed at gaining editorial coverage in Vogue.

 

Draft a press release to send to Vogue.

 

4

Be able to create a business strategy for a new or existing company within the fashion sector.

Develop a business model with clearly identified revenue streams.

 

Plan an appropriate fashion marketing strategy.

 

Create a customer and market profile for a fashion brand or fashion related business.

 

5

Be able to present a business strategy for a fashion company.

Communicate the ethos and identity of a fashion company.

 

Produce a structured, concise and fully illustrated business strategy document for the fashion company.

 

Present a business idea in a short pitch using appropriate visual, verbal and written formats.

 

 

Learning Outcomes and Assessment Criteria Unit 5 Market Analysis

20 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the purpose of market research and analysis.

Analyse a range of different kinds of fashion market intelligence.

 

Explain how a range of fashion industry stakeholders including Vogue  can benefit from market research findings.

 

2

Be able to conduct market research in the fashion sector.

Conduct market research in the fashion sector using appropriate

a)  valid and reliable secondary research sources

b)  primary research methodologies

c)  tools for data collection.

 

3

Be able to analyse and communicate research findings.

Analyse market research findings.

 

Present research findings in a report format.

 

4

Know how fashion brands can utilise market research findings.

Evaluate possible uses for market research findings.

 

Provide recommendations for a possiblebrand communication approach for a Vogue-featured fashion business.

 

 

Learning Outcomes and Assessment Criteria Unit 6 Market Analysis

10 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Understand the broad range of roles within fashion media.

Explain the functions of a range of roles within a fashion publishing organisation, for example those featured on the masthead of a fashion magazine such as Vogue.

 

Assess key roles and potential career opportunities in digital fashion media including

Vogue.

 

2

Understand key factors that influence the design and production of a fashion magazine.

Explain key stages in the creation of a new issue of a fashion magazine such as Vogue.

 

Analyse how the brand identity of different magazines including Vogue is communicated through language, images, typography and layout.

 

Explain the relationship between the readership profile, editorial content and key advertisers of a magazine such as Vogue.

 

3

Understand recent business developments in fashion media.

Evaluate the impact of new technologies and digital culture on the fashion magazine industry.

 

Identify key sources of revenue for print and digital fashion media companies.

 

Explain how magazine brands, such as Vogue, are extending their business activities into other sectors.

 

Analyse how fashion media and fashion retail companies are increasingly operating in the same sectors.

 

4

Be able to prepare and present a proposal for the fashion media sector.

Select the theme of the proposal and explain its relevance to their own professional development.

 

Apply a range of effective teamwork skills to develop and deliver a suitable proposal.

 

Present proposal in appropriate formats and in a way that promotes the planned activity effectively.

 

 

Learning Outcomes and Assessment Criteria Unit 7 Individual Fashion Project

40 Credits

Learning Outcome - The learner will:

Assessment Criterion - The learner can:

1

Be able to identify and plan an individual project.

Propose and provide a rationale for a project idea within a fashion context.

 

Identify appropriate research methodologies and skills required for project.

 

Develop an appropriate project plan with clear objectives and targets.

 

2

Be able to link the project to own development and the fashion industry.

Explain how the proposed project links to professional goals and personal strengths.

 

Analyse how the project proposal would contribute to the fashion industry or the development of a specified fashion brand.

 

3

Be able to undertake research for an independent project.

Carry out research using a range of valid and reliable primary and secondary sources including Vogue.

 

Interpret and analyse research evidence.

 

4

Be able to manage an independent project.

Manage time and organise workload effectively, showing evidence of self-direction.

 

Carry out ongoing evaluation of progress.

 

Use problem solving skills to find solutions to more complex issues as they arise.

 

5

Be able to present final fashion project.

Present project findings and outcomes using appropriate professional, visual, verbal and/or written formats.

 

6

Be able to reflect on own progress and final project outcomes in the context of the fashion industry.

Critically review and evaluate the project and own learning.

 

Analyse how the personal fashion project relates to Vogue.

 

Assess how the outcomes of the project relate to the wider fashion industry.