Academic References, Portfolio, and the interview (BA degree only)
Academic Reference (to be submitted with online application form)
All applicants for the BA (Hons) Fashion Communication will need to provide an appropriate academic reference. This needs to be submitted with the online application form, where it can be uploaded as a word document or PDF. Should the referee wish to email this privately, please ask them to send it to email@example.com
When choosing a referee please consider the following points:
- If possible, your referee should be someone who knows you academically. If you are currently, or were recently, in education your reference should be from a tutor, teacher, lecturer or head of school/department from your current or most recent institution.
- If you have not been in education in the last 2-3 years please ask an employer, placement or volunteering supervisor, or trainer.
- Do not ask family, friends or current/past partners – the referee must know you in a professional or educational context.
The reference should discuss your suitability for the course and for higher education. This can include consideration of your work ethic, interaction with other students and your suitability for higher education and a future career in the fashion industry. If you are an A-level student and your reference is from a teacher, they should also add your predicted grades.
Applicants for the BA (Hons) Fashion Communication are required to bring a portfolio to the interview. Where the interview is via Skype, a link to a digital copy of the portfolio should be emailed in advance to: firstname.lastname@example.org
A digital portfolio is preferred in all instances; if you are attending the interview in person you can provide a link on the day – there will be a computer and viewing screen available. Alternatively, you can use a USB stick containing digital copies of your work, or you can bring a laptop. If providing work on a USB please ensure that files are compatible with Microsoft Office or Adobe Creative suite.
If you have a traditional Art & Design or Textiles portfolio, please consider the contents carefully and select examples of your work that are most relevant to this particular course. Paper-based work should be scanned and textiles work photographed.
If you have a well-maintained blog, this is considered a suitable portfolio.
During your interview, your portfolio will act as a point of discussion to allow you to demonstrate the following:
- An understanding of, but most importantly a genuine interest in, the fashion industry and fashion brands
- The ability to communicate visually and the level of your digital visualisation skills
- Your use of quality research with breadth and depth
- Your personal tastes and interests
We are also interested in your ability to communicate in writing and would like to see suitable examples of written work.
The most appropriate types of work to include are those with a close relationship to the course content, such as styling and photography, graphic design and branding, journalism, marketing campaigns, websites etc. Fine Art and Textiles examples are also relevant, but please follow the guidelines above regarding editing these and providing them digitally.
Above all, the interview is for you to show that you can communicate your ideas and thoughts about fashion in three ways – visually, verbally and in writing. The college is looking for students that will actively contribute to the course and take an original approach to their work.
You will be informed of the status of your application shortly after your interview.