Ana Violas

Head of VIP Relations at Hardly Ever Worn It

Ana Violas

How did your get your job?

After completing the Vogue Fashion Certificate, I was ready to put myself out there in the world of fashion. With the help of Samantha, the College’s Careers Advisor, I built my CV and I started applying to internships. I found an internship at Hardly Ever Worn It advertised on “Fashion Workie” I was really lucky- the process was quick and I got the internship! I worked really hard everyday, always stayed late to show my commitment, and sometimes give suggestions on what I thought could be improved. My boss started to notice my hard work and one month later, she offered me a permanent position.


What was it like on your first day?

I was extremely nervous. I had no idea what to expect. Fortunately, everyone was very welcoming. The team is quite small so they go out of their way to make you feel comfortable. I have to admit however, that I didn’t love my first day. It wasn’t as glamorous as I thought it would be. I was not doing anything stimulating and challenging. I think it was because of those first days that I started to voice my opinions, as I wanted to make sure that they knew that I could do more, and that I wanted to do more. It worked!


Describe an average day in your role as Head of VIP Relations at Hardly Ever Worn It.

I start my day by going over my emails. Everyday I have several emails from clients who want updates on their accounts. That is, what has sold, how much they are due, and what the prices are of the remaining active items. At the same time, I check our stock and determine what should go up on the website first. I then delegate to the interns what should go up and in what order. I then have to do some approve what is accepted on to the website. This is very important because it is our window shop and it most look good at all times. I also have to ensure that all the items are authentic, which is quite hard considering that I don’t have the items in front of me.

Everyday, we receive new stock from existing clients and we have requests from new clients, which I deal with. There are days when we receive multiple deliveries, which is quite chaotic. I have to determine which ones have priority and I do those inventories personally. I then delegate the remaining ones to the interns and oversee the process. Finally, I then go back to the clients with our suggested prices for their approval.

I also produce content for our social media platforms. Although that is not part of my job description, it is something I really enjoy. Being part of a start-up allows you to do more than just your role, which is great as you get to do a bit of everything and learn a lot.

The day is super fast-paced. We need to get 50/60 items from our VIP service onto the website everyday, plus non-VIP items as well. There is inevitably a problem that appears which means that we always have to be able to think fast. I love that.


What’s the most exciting thing you’ve done in your role so far?

I don’t know if this was the most exciting thing but it was definitely the most challenging! The previous person that was doing my role was let go and she left some loose ties behind. Some clients were very upset with the service and they threaten to leave the site and promote it badly on social media. I was able to change their minds and reassure them that this would no longer happen now that I’m in charge. They believed me and actually ended up sending us more items for sale! The most exciting thing has probably been going to the houses of some of our famous clients.


What are the key qualities you have to have to be Head of VIP Relations at Hardly Ever Worn It?

Be organised

Be polite

Be able to act well under pressure        

Have a thick skin as some clients are not easy.


What advice would you offer to anyone else who hopes to go from intern to permanent employee?

Don’t be afraid to speak up when you see something that could be improved. People value that because it shows that you are committed to the company and want to see it succeed.

Always give 110% and never leave early. If you like what you are doing, it is totally worth it. Try to absorb as much information and knowledge as possible and use it!


Does this role follow the career path you had anticipated?

It does actually. I want to work in marketing and branding. Although this is not what I’m doing currently, I have the opportunity to assist the marketing director with the marketing and digital marketing strategies. Plus, I am getting to know brands and their identity really well, which is crucial for branding. I am also learning how to deal with people and build relationships, which is important in any career one chooses. I think this really is a great first job.