Anna Lei

Copywriter, GUESS

Anna Lei

How did your get your job at GUESS? 

GUESS was looking for a copywriter at the time I was looking for a full-time copywriting role (I was working as a freelance writer at the time) so I applied and was lucky enough to get it.


What was it like on your first day?

It was awesome! I was just like, “Wow I’m really happy to be here!” Think obnoxiously overenthusiastic cartoon character – that was me on my first day.  


Is working at GUESS as you expected?

Better than I expected. I feel lucky every day to work and make a living as a creative in the fashion industry. #waxpoetic


Describe an average day as Copywriter at Guess.

I mostly balance my time between writing editorials for our products and writing creative copy for the website, emails, campaigns, promotions and events.


What’s the most exciting thing you’ve done in your role so far?

I really enjoy participating in the art direction for the brand. Photography is my favourite hobby so I love being able to steer the direction of our imagery at work. It makes for a really powerful visual when you have an arresting photograph with standout copy. A wonderful feeling.


What are the key qualities you have to have to be Copywriter ?

The ability to write and be creative in an efficient manner.