Marketing Manager The Central Group
How did you get your job at The Central Group?
I began with a career search online at The Central Group in Singapore and I applied for a Marketing position. However, after the interview, HR thought I would fit better in the Luxury Imported Brands team.
What was it like on your first day?
I knew it was going to be super busy working in the fashion industry, and I was right! There was so much to learn as I had never worked in a fashion-related field before, so it was all very exciting!
Is working at The Central Group what you expected?
Working at a big company is not what quite what I had imagined. Adapting yourself to the organisation’s culture is quite a big deal.
Describe an average day in your role as Marketing Manager.
I am responsible for four brands; Gucci, Bottega Veneta, Tom Ford and REDValentino. Each day is filled with an incredible amount of work – from media and PR planning, to organising events, and customer relationship management. Each brand has to be individually marketed so detailed planning is necessary for each one.
What’s the most exciting thing you’ve done in your role so far?
I got a chance to get involved in the marketing for Gucci Thailand. It’s great timing for me to be working with Gucci as the brand has an air of contemporary coolness brought by their new Creative Director, Alessandro Michele. This new era of Gucci is definitely the time for me to learn, to experience and to be inspired.
What are the key qualities you have to have to be Marketing Manager at the Central Group?
These are the qualities I need for my role:
- Be able to prioritise
- Be good at time management
- Have excellent negotiation skills
- Be flexible and adaptable
- Be up-to-date with the trends and what is happening in the world
- Be open-minded
- Make effective and quick decisions
- Be good at problem solving